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A full year of integrated digital marketing for Central Innovation: six product lines, three paid channels, organic search, a re-platformed website and a rebuilt measurement stack. This is the work, and the numbers behind it.
Prepared by 121 Group · 23 June 2026 · Period: 1 June 2025 to 23 June 2026
From a single intro in April 2025 to a continuous, multi-channel partnership running today.
All paid and organic figures are pulled from our own BigQuery data warehouse, 1 June 2025 to date. Channel detail follows.
Every product line ran its own always-on campaigns across the channels that fit it best: briefed, built, approved and reported every week.
Brand, promotion and lead campaigns across Google, LinkedIn and Meta. The anchor account, live since May 2025.
ANZ search and social lead-gen. Launched Jul 2025 and quickly outperformed expectations.
10-design creative campaign, website-conversion and on-platform lead generation from Aug 2025.
Meta lead-form campaigns plus a targeted USA email-database push.
Supported within the cross-product retainer with dedicated brochures and data-solutions collateral.
The headline launch: go-to-market strategy, 37-ad gallery, video and EOFY campaign.
12+ months of paid media managed at cost across three platforms, with full reporting back to Central Innovation. Verified from source platform data.
| Channel | Ad spend (AUD) | Coverage |
|---|---|---|
| Meta | $97,699 | 1 Jun 2025 to date |
| Google Ads | $88,057 | 1 Jun 2025 to date |
| ~$72,900 | incl. May export; Jun pending | |
| Total media managed | ~$258,700 | ~$265K with LinkedIn tail |
Meta (act ...4288) and Google (client 6002232141) are exact from BigQuery. LinkedIn (acct 507661955) is $66,271 verified to 21 Apr 2026 plus the May Campaign Manager export ($6,671); the late-April and June tail is being confirmed from Campaign Manager.
Combined monthly media across all three channels. Scaled hard for the spring 2025 launch window, held steady through summer, re-accelerated into EOFY 2026.
Always-on prospecting and lead generation across SOLIDWORKS, MaXXlink, Archicad, #Task and MaXXflow.
High-intent search capture and Performance Max across the full product portfolio.
Precision B2B targeting of manufacturing and engineering decision-makers, the channel built for high-value accounts.
Metrics cover 1 Jun 2025 to 21 Apr 2026 (the data-feed window); spend includes the May Campaign Manager export. June figures pending from Campaign Manager.
Earned visibility on centralinnovation.com, protected and grown through a full website migration.
Google Search Console data for centralinnovation.com from 23 Jul 2025 (connection date) to 19 Jun 2026.
| Channel | Spend | Impressions | Clicks | CTR | Leads / Conv. |
|---|---|---|---|---|---|
| Meta | $97,699 | 7.44M | 75,580 | 1.02% | 1,049 |
| Google Ads | $88,057 | 1.67M | 66,487 | 3.97% | 1,689 |
| ~$72,900 | 2.26M | 35,182 | 1.56% | 104 | |
| SEO / Organic | $0 | 0.68M | 23,811 | 3.50% | — |
| Total | ~$258,700 | 12.05M | 201,060 | — | 2,842 |
Paid figures from platform data via BigQuery (1 Jun 2025 to date). Leads / conversions are platform-reported. SEO clicks are organic sessions from Search Console. LinkedIn metrics to 21 Apr 2026 per the data-feed window.
When MaXXflow became the priority, we stood up an end-to-end launch program, not just ad sets.
“Great to hear the governance group were impressed when you walked them through it.”
On the MaXXflow strategy microsite and creative gallery
When Central Innovation re-platformed centralinnovation.com, we protected the organic equity through the move with audits, redirect mapping and an ongoing SEO program.
A measurable lift in technical SEO health and a ranking improvement from position ~31 to ~14, achieved while protecting organic equity through the client's re-platform.
A structured link-building program earned high-quality, manufacturing-relevant backlinks to centralinnovation.com, lifting domain authority and supporting the ranking gains.
Active window Aug 2025 to Mar 2026; link-building paused 7 Apr 2026. The full link-by-link list is in the appendix.
A deep-dive in late 2025 revealed the platforms were reporting far more leads than were reaching the CRM. We rebuilt the measurement layer end to end.
Our in-house designer Harvey San Juan produced the creative engine behind every channel, from social ad sets to print-grade magazine artwork.
Full itemised job list, by brand, date and channel, is in the appendix.
Across the year we produced, launched and tracked hundreds of distinct ads. Full copy and performance is recorded for every one, by channel and by month.
Every ad and its copy by channel and month, the Google search-ad copy, the complete SEO backlink list, and Harvey's itemised design jobs.
This was never a one-person retainer. Across the year a dedicated, cross-disciplined team delivered for Central Innovation, week in and week out.
Strategy, client interface and every approval across the engagement.
Heaviest operator: LinkedIn, briefs, creative and the MaXXflow video.
Search, display and PMax strategy and build from the first audit.
SEO migration, competitor research and ongoing organic growth.
Meta performance and measurement, leading the EOFY 2026 push.
Hands-on Meta campaign build, pixels and lead forms.
Designed the multi-format creative behind the 37-ad gallery.
Ad creative and design production across product lines.
MFG customer-list and audience build for LinkedIn targeting.
Server-side GTM, GA4 and dashboard implementation.
Oversight of the lead-tracking rebuild and CRM fix.
Account coordination, operations and invoicing.
LinkedIn campaign build and optimisation from late 2025.
Built and fine-tuned the interactive client dashboards.
Early multi-channel strategy and account set-up.
Occasional EDM creative design to support promotions.
Campaign-history continuity through team transitions.
Seb, Sol & Artun, on location in Sydney and Toowoomba.
Damien & Chatura fronting the MaXXflow / SOLIDWORKS films.
Brand, copy and dev specialists for specific deliverables.
Roles mapped from the dedicated Central Innovation collaboration workspace and account correspondence over the 14-month engagement.
A good agency runs the ads. A partner finds the things quietly costing you growth, and fixes them.
Discovered only ~10% of reported leads were reaching the CRM. Rebuilt server-side tracking so leads are now captured and verified.
Eliminated false Meta lead events and inaccurate LinkedIn website actions, moving both to clean lead-gen forms.
Protected organic equity through the client's site migration with redirect mapping and SEO audits, lifting the SEO health grade from D to B.
The market moved, and so did we. With competitors running aggressive end-of-year offers, we are pivoting SOLIDWORKS and MaXXflow to a front-and-centre EOFY offer rather than holding it in remarketing.
Move the strongest EOFY incentive to tip-of-the-spear acquisition across Meta and SEM.
Now that tracking is verified, optimise to real CRM-confirmed leads, not platform-reported noise.
Carry the new video and creative into a sustained MaXXflow growth program through FY2027.
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Six brands, four channels, a re-platformed website, a rebuilt measurement stack, a flagship launch and more than twenty people, all pointed at growing Central Innovation. We are just getting started.
121 Group · Digital Marketing for Manufacturing, Engineering & Technology · Melbourne · Sydney · Perth